United States District Court Northern District of California Oakland Division, Case No. 4:18-cv-03771-YGR
Welcome to the informational website for the In re PFA Insurance Marketing Litigation Settlement.
If you enrolled as a Premier Financial Alliance, Inc. (“PFA”) associate and purchased a Living Life or Living Life by Design indexed universal life insurance policy in California, a class action lawsuit may affect your rights.
Individuals who enrolled with PFA and purchased, in California, a Living Life or Living Life by Design indexed universal life insurance policy, issued by Life Insurance Company of the Southwest (“LICS”) (a “Living Life Policy”), sued PFA and LICS. They alleged that PFA and LICS violated California’s Unfair Competition Law and Endless Chain Law. The Court ruled that the claims may proceed as a class action. PFA and LICS deny that they have violated the law or that they have harmed policyholders in any way.
READ THIS WEBSITE CAREFULLY. YOUR LEGAL RIGHTS ARE AFFECTED WHETHER YOU ACT OR DO NOT ACT.
These rights and options—and the deadlines to exercise them—are explained further on the FAQs page of this website. For a complete description of the terms and conditions of the Settlement, you should read the agreement called the Stipulation and Agreement of Settlement (“Stipulation of Settlement”), which was filed with the Court and is available here. A copy of the Stipulation of Settlement also can be obtained by contacting the Claims Administrator.